Gabaam

Background
Did you think classic parlour games were out? Not at all. In the midst of the digital era, it still tickles people to look their opponent in the eye when they win.

Gabaam is a small shop that takes board games very seriously. They want to help you find the right game for you. With a helping hand, Gabaam guides you through the gaming jungle. Here you’ll find everything in board games, card games, character games and outdoor games. From easy, quick and random to complex, strategic and epic.

Mission
The web agency Weightpoint was commissioned to develop a web shop for Gabaam. The target group is broad, so an important requirement was that the site should be as accessible as possible.

Challenge
We started the project with a number of questions: How do you create a site that is as clear and easy to navigate as possible? How do you create trust and attract purchases when you are an e-commerce start-up?

Solution
We were keen to ensure that the site experience was as good on mobiles, tablets and computers. Through responsive design, we ensured that the information flows and adapts to the resolution of the device. The visitor always gets help, guidance and tips along the way. Never left alone, always cared for.

By reading customer reviews, you get tips on new good games and can add your own rating. Highly rated games appear more often and help you find games with a high entertainment factor. Clear videos explain how the games are organised and provide strategic tips on how to play.

Let the games begin!